סטיב באלמר מספר על הדרך לחנך ילדים – בשיטת מיקרוסופט:
Do you have an iPod?
No, I do not. Nor do my children. My children–in many dimensions they're as poorly behaved as many other children, but at least on this dimension I've got my kids brainwashed: You don't use Google, and you don't use an iPod